Generation gap
The Social Generation Gap

Contrary to popular belief, social media isn’t just for young people. Social media users come from all age groups and participate in these online circles regardless of the generation they were born into. According to Pew Research Center, in 2017, almost 70% of the public...

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You’ve Got Mail

Email marketing can undoubtedly function as a useful promotional tool. But for the average consumer, a misguided email campaign has the potential to be just as much of a nuisance as telemarketers who refuse to remove you from their phone list. An effective e-blast compels...

Social Media
Social Media Trends To Watch

Social media is more than just a means for connecting with old friends. It’s a marketing tool, a platform for discourse, and a medium for social and technological change. Not only is person-to-person communication easier and quicker than ever, companies and entrepreneurs can now reach...

Future workspace
Workspace Of The Future

Can you picture what your workplace might look like a decade from now? Will it resemble the multi-screen, robot-run, automated office from the Jetsons? Maybe a chic coworking space with an open floorplan? Perhaps the workspace of the future won’t look much like the current...

Mobile First
Mobile First

Cell phones have advanced far beyond their humble beginnings as simple person-to-person communication devices. Now they are calendars, alarm clocks, handheld game consoles, and all-around miniature computers. With more people perusing the web on their phones, marketers and developers have started to implement a mobile...

M in the house
Millennials In The House

If the endless number of articles about the downfall of everything from focus groups to napkins wasn’t indicative enough, it’s clear Millennials have made their mark on various industries. Homeownership has proven itself to be no exception, though the results have been kinder to real...

silent demolition
The Silent Demolition

If you heard a local building in your city was going to be demolished, you would probably expect to see massive wrecking crews, explosives, jackhammers, and the like. You might even see delayed traffic, walled off sidewalks and tons of dust and debris. This process...

eco village
Welcome To The Ecovillage

The world is going green. Now more than ever, people value environmentally-friendly and energy efficient lifestyles. Some have taken individual ecological responsibility to the next level, collaborating with like-minded peers and creating their own sustainable living communities. They grow their own food, produce their own...

Smart home
Smart Homes

The world is constantly evolving. Medicine, music, automobiles, and everything else under the sun has changed as the needs and wants of the population around it has changed. With every new generation, we find new solutions to age-old problems, answers to questions we didn’t even...

Social Influencer
The Importance Of Social Influencers

From friendly referrals to recommendations from family members, word-of-mouth has always been one of the best influencers in consumer marketing. An opinion grounded in trust and sincerity is effectual and much more likely to prompt action when coming from a familiar source. Companies exercise numerous...