Part of Your Team

We’ve been creating brands for 28 years. Ask our long time clients why they love us and they’ll tell you it’s because we dare to go far above and beyond ‘Full Service’. You don’t just get our ideas about creative or social engagement; you get our ideas about pricing, positioning, trends in the industry, the state of the market…even about our dogs and our favorite sports teams, if you ask.

SIBET FREIDES

Principal

Sibet Freides brings her hallmark personal touch and 30 years of experience in real estate and marketing to every client. She began her career as the Marketing Director for Charles Fraser/Sea Pines on Hilton Head, SC and is a proud member of the exclusive Sea Pines alumni. Today, she is known in the industry for the successful branding of a range of projects including condominiums, apartments, real estate, resorts, and the financial industry. Sibet’s keen ability to identify and highlight the strengths of a project and provide invaluable industry insight all with a sense of humor and unique style makes her a valuable ally in every stage of her clients’ projects.

 

Other Interests

“Saving one dog will not change the world… but it will surely change the world for that one dog…”
– Author Unknown

 

Sibet’s other passion is rescuing homeless animals. She is involved with multiple Atlanta area pet rescue societies, where she works to move animals from shelters in Georgia – where the spay and neuter laws are lacking – to the northeast or other rescues where they can be saved.
Additionally, Sibet is very active with the Urban Land Institute Atlanta, having served on the Board of Directors for over 17 years, maintaining a position as the Communications Chair, and serving as the Public Relations representative for the group.

BRUCE FREIDES

Principal

“Design is not just what it looks like and feels like. Design is how it works.”
      – Steve Jobs

 

A natural Type-A personality, Bruce Freides’ attention to detail serves him well as he oversees the day-to-day operations of Idea Associates. As business manager, Bruce is the point person for all of the company’s accounting, computer systems, and production needs. And, a well honed understanding of what makes a ‘good’ website has also led to his overseeing the development of all client websites. Bruce’s dedication to the needs of his clients is balanced by his in-depth understanding of what it takes to keep his team on track and get a job done on time and within budget. This range of experience in the technical and business aspects of daily operations allows Bruce the ability to consult with clients not only on their marketing needs but also on their systems and operations. Whether it’s through effective marketing efforts, a well designed website, or streamlined and efficient operating systems, it is Bruce’s goal to help his clients find success in each of their projects.

The Idea Team

Our team is comprised of dreamers and doers, all striving to make your brand stand out from the crowd.

TYLER SMITH

Designer

“We do not need magic to transform our world. We carry all the power we need inside ourselves already. We have the power to imagine better.” – J. K. Rowling

 

Tyler Smith is an award winning graphic designer with an extensive knowledge of both online and print media. With an eclectic background that includes journalism, editing, and design, Tyler brings a unique perspective to each project. From setting the latest trends in website design to crafting effective and compelling messaging, Tyler is a jack-of-all-trades.

CHRISTIAN PETERS

Designer

“Between two products equal in price, function and quality, the better looking will outsell the other.” – Raymond Loewy

 

Christian Peters is a UK-trained, dual citizen graphic designer with over 15 years of experience in the field. Throughout his career, he’s developed a penchant for typography, logo design and copy writing. When not working, Christian is an avid part-time Pool player with an ‘unhealthy interest’ in sci-fi movies and a love for soccer – both England and the soon-to-be Atlanta United FC.

SAM SMIERTKA

Account Executive

“When love and skill work together, expect a masterpiece.” – John Ruskin

 

Sam’s tenacity, dedication and organizational skills combine with her artistic background and love of design to create a uniquely fitting skill set for an Account Executive. Her understanding of both the client and creative viewpoint helps her to facilitate the communication necessary to keep projects moving forward and ensure top quality results. A team player with a background in D1 collegiate athletics, Sam understands the importance of rallying the entire team together to pull towards a common goal.

TAYLOR MCKENZIE

Account Executive

“When people talk, listen completely. Most people never listen.” – Ernest Hemingway

 

As an Account Executive, Taylor McKenzie puts an emphasis on getting to know the client and understanding their business in order to offer them the best service possible. With a background in writing, she also has the ability to convey a client’s message in an eloquent and understandable manner; whether in website copy, campaign copy, or on social media. In person, in print or online, Taylor believes in putting her best foot forward, and will help you do the same.