Sky Lofts

Location

Atlanta, GA

Category

New Construction Condominiums

The Big Idea

How do you reach Millennials? Meet them where they are – on smartphones and tablets – and talk about what interests them. We sent the message loud and clear: Sky Lofts is convenient to work, Downtown Atlanta, and the AUC Campuses and all at a price they can afford. We promoted a new image built on fun, bright graphics for billboards and signs, and met this audience on their turf: social media and radio.

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