ideaviews hashtags

14 Sep Can Hashtags Help Your Brand?

Hashtags. We see them everywhere – in Twitter posts, on Facebook, Instagram, and even on screen during TV commercials. While some may find them entertaining, hashtags can be used to find and connect with your target audience, generate conversation, and build your brand on social...

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10 Jun Are You Still Avoiding Responsive Website Design?

Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly you’d better take heed. Responsive design is not a “passing phase.” It’s quickly become as high a priority as having a website itself...

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20 Apr What’s Hampering Your Mobile Content?

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...

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15 Apr Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...

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02 Mar Should You Focus on Creative or Strategy?

Blog Notions recently weighed in on the age-old tug of war: should your advertising design be creative and pretty or focus on the sales message? Honestly, both are true. Your marketing materials do need to be visually appealing but your message must be compelling in order...

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30 Dec Web Advertising 2014 – ALL About the Image

Pinterest, Instagram, Snapchat, Buzzfeed…. some of the most popular new social media platforms and websites of 2013 are pointing towards a new trend in web ads for 2014.  Sources ranging from Forbes.com to blogs like that found on medianovak.com all agree, image driven advertising, especially...

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28 Oct Creative Ways to Boost Your Blog

Are you stuck in a rut with your Blog? If you’re getting kind of bored with your blog, then certainly your readers are too. It doesn’t have to be this way! With a few new ideas to boost your blog’s energy you can win back your blogging muse (and your audience!).
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Image courtesy of motheroftwoteenagers.blogspot.com

12 Jun Going Flat

When Microsoft released the Zune back in 2006, most were skeptical about the new MP3 player, and rightfully so, just five years later, Microsoft announced the discontinuation of Zune Hardware. However, something about the much maligned iPod competitor stuck with audiences. Its simple, clean design....

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21 Nov Invasive Advertising – is it Just Too Much?

I recently visited a website to view some creative samples – part of my normal market research ritual.  What ensued following rather disturbed me. By now, you have pretty much experienced behavioral targeting – you go to a website to check something out and suddenly find...

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