08 Dec Luxuries Are the New Must Haves

For most people, building a new home starts with a list of “must haves” and a list of luxuries that it would be nice to have. Some new home amenities have transitioned over the years from being considered luxuries to being standard additions to today’s custom...

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09 Aug Words That Sell

“Language forces us to perceive the world as man presents it to us.”  ~Julia Penelope How you choose your verbal packaging when making a presentation can make or break a sales opportunity. Below are five sets of words that repel versus engage your prospect. Cost vs. Investment When...

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21 Apr Will the Rental Market Prevail?

A wise client of mine has said many times: the government had one good finance program. Congressional wisdom said, if we have one program working well, why not three? Right!  So was born Fannie and Freddie. Although the expansion has made home ownership easier and a...

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