27 Mar
- Image via Wikipedia
For anyone who’s familiar with Nintendo’s Wii Fit, you know that in order to begin your fitness journey with the game you start with a Body Test. The Body Test in Wii Fit is a short and simple set of activities used to gauge your body’s performance. Using the Wii Balance Board you measure your center of balance, Body Mass Index (BMI), and body control. Based on these results, you can determine your Wii Fit Age.
How does this relate to your marketing plan? Just as you can’t evaluate only one facet of your fitness goal to create a plan and produce accurate results, you must use all areas of marketing to create balanced, measurable results.
Are you still stagnating on newsprint and magazines? Do you score high on traditional direct mail but low on Interactive marketing? Do you assume an online web campaign means banner ads on popular, expensive websites? Are linking strategies your missing link? Struggling with stamina when it comes to social media and networking solutions?
Let Idea Associates evaluate YOUR marketing fitness score and help bring measurable, balanced solutions for your company. Now’s the time to get in shape, and it’s easier than ever when you know how to blend new technology with the tried-and-true basics.