12 Jul Can The iPad Help You Sell Homes

Visitors check out the new Apple iPads at an Apple retail store in Madrid May 28, 2010. The iPad officially went on sale on Friday in Spain. REUTERS/Susana Vera (SPAIN - Tags: SCI TECH BUSINESS)

The on-the-go work schedule of a Realtor is one that can be amazingly efficient or obviously unorganized. If you have ever been through the buying or selling process with an agent, you know that it doesn’t take long to figure out if the agent is organized. Unfortunately, it’s a lot easier to tell how unorganized an agent is as this will soon cause frustration.

I recently read an interesting article about how the Apple iPad and Realtors were made for one another. After reading the article, I am pretty convinced that these tablets can be used as a strong selling tool for agents. While the article referred to independent agents, I think that the same principles can be applied to a sales team in master planned communities or condos.

For example, sales agents will be asked a lot of questions about the local area including, schools, shops, and even crime rates. Having a device such as an iPad on hand will help answer these questions convincingly. A visual answer is always better than just a verbal one and having questions to concerns pre-organized on a device will go a long way with potential buyers. I also like the idea of giving the iPad to the potential buyer and letting them scroll through property information. A good example would be creating a slideshow with seasonal pictures of the community. By doing this, you are creating an experience.

Incorporating devices like the iPad into your sales strategy will help agents be better organized and will allow them to better display the features of a community. Devices like these are becoming more and more prevalent in daily use and we will continue to figure out ways to make them work for different purposes. It is obvious to me that the iPad could greatly benefit those involved with real estate sales.

Sibet B Freides