31 Mar Things to Consider When Mobile Marketing

Since there are four mobile phones sold for every PC that is sold, mobile marketing has rapidly become a medium that you can’t ignore and hope it goes away!

Mobile marketing brings with it special challenges and opportunities. You can use the features of a mobile device, including voice, video, camera, and text-messaging capabilities, to develop innovative marketing plans to attract customers to your business.

Not unlike email marketing campaigns, it is imperative to make sure you are sending marketing messages only to people who want to receive them.

Here are some techniques to get people to opt-in to receive ongoing mobile marketing messages from you:

• Ask consumers to text a keyword to your mobile short code
• Place mobile sign-up forms on your website and social media pages
• Ask people to text pictures to your short code
• Announce your mobile signup information at trade shows and events
• Include a mobile sign-up URL that goes to a special landing page in your advertising
• Getting permission first, text a signup link to prospects that call you
• Offer an incentive — such as a free download — for joining

Keeping it Simple

You must remember there are limitations of mobile devices such as the screen is smaller than what users view on their computer, bandwidth may be restricted, and data connections often costs money.

What You Can Do

Engaging and interaction is the new paradigm of today’s marketing. You can ask your customers or prospects to:

• Take, display, and exchange pictures, videos and music
• Send messages via SMS (text), MMS (Multimedia Messaging Service), and e-mail
• Tell you where they are via location-based capabilities
• Participate in contests or competitions
• Share with their friends and colleagues

If you’re overwhelmed with all the new media options to reach your ideal demographic, let Idea Associates create a winning strategy and manage your campaign so you can go back to doing what you do best – running your business!