20 Apr Boomers as Tech-Savvy as Millennials? For Realz?
Boomers may not be the first group to run out and buy the latest Netbook or iPad, they ARE as likely as our young Millennials to own computers, access the Web on a daily basis, and own gadgets like the latest mobile phones.
According to Ad Age, 46- to 64-year-olds spend an average of $650 on online shopping over a three month period, versus $581 for Gen X and $429 for Gen Y. Even more interesting: 50- to 64-year-olds had an 88 percent increase in social media usage from April 2009 to May 2010. Think your mother-in-law doesn’t tweet? Ha! Think again!
The latest research shows that Boomers and Millennials actually have a lot in common, as they both grew up during prosperous and robust economic times.
The stats are overwhelming:
Email usage 91% Boomers 94% Millennials
Search Engines 88% Boomers 89% Millennials
Use online ratings 30% Boomers 31% Millennials
Get news 74% Boomers 83% Millennials