15 Jun Why Would I Need Email Auto-Responder System? I Have Outlook!

Normal e-mail programs such as Outlook can cause problems if you send an e-mail to more than 15 to 20 people at the same time. Your Internet Service Provider or mail server will see a large group of emails going out together and think you are spamming.

This can result in your email and IP address being blocked or listed as a spammer and none of your mail will get delivered. Guess what – you are not informed when this happens so there is little you can do about it.

If e-mail marketing is part of your internet marketing plan (and it should be!), use a dedicated e-mail newsletter and auto responder system, like iContact, aWeber, or MadMimi.

Here are five great benefits from using an Email Auto-Responder System:

Grow and Manage Your Contacts

You can create lists, add or import your contacts and divide your lists into segments easily. You can even create custom fields for personalization and generate a sign-up form to place on your website.

Create Your Message

Your template can be designed to complement your website for brand consistency. Custom messages should always be helpful and relevant to your business. You are not limited to text – remember to spice up your newsletters with surveys, photos, videos, or even audio messages!

Send Your Emails

You can schedule your message to be delivered in the future. Keeping within the guidelines of the CAN-SPAM Act, an Email Auto-Responder system allows recipients to opt out at any time.

Track Your Emails

Custom reports allow you to see opens, clicks, bounces, successful deliveries, unsubscribes and message forwards for each of your emails. Using this data, you can track the performance of your direct email marketing efforts.

Set Up Auto-Responders

Once someone signs up for your newsletter, you have the ability to have a thank you email sent directly to them. You can even set up “drip” campaigns that send emails every few days, keeping your presence top of mind for your potential client. An effective drip campaign must contain useful information and not be sales pitches at all or people will unsubscribe and possibly mark you as a spammer after all that!

Tell us – do you use an Email Auto-Responder System? Which one? What do you like best about it? Let us know by commenting below or posting it on our Facebook page.