16 Aug Who’s Using Social Media?

In 2011, over 63% of Internet users in the United States will use social networks on a regular basis, amounting to nearly 148 million people. Marketers and media companies alike now know that Social media is here to stay, and in order to reach their audience they must have a presence on social networks.

Who are they?

Seniors

The 2010 US Census counted 40 million seniors in the US. Traditional media continues to be the preferred way to receive message among seniors, but the Internet is quickly infiltrating their world. Social media usage among seniors is projected to be around 56% by 2015.

Moms Who Blog

Blogger moms have become important marketing partners and powerful allies. They spread the word about products and services to millions of other moms who go online looking for advice and recommendations. In total, there are 3.9 million women with children under 18 who write blogs, covering a wide variety of subjects, including parenting, couponing, travel, special needs and organic living.

Millennials

Millennials are the first generation to be raised with online media. These digital natives quickly adopt new technologies and adapt them to fit their lifestyles. Millennials value experiences and engagement with brands, and will be evangelists for those who do engage within their social circles.

Do you know how to reach these groups effectively and how to customize your message for them? If you’re struggling with your social networking reach, let Idea Associates help you!