23 Aug Why Should Realtors Use LinkedIn?
Although much more conversational that its original intent, LinkedIn is still best used to gain professional connections. By linking up with mortgage professionals, appraisers and even other agents (for referrals or joint venture opportunities) Realtors can build a great network around the Social Web.
Remember that the right keywords are as imperative to LinkedIn as they are to Google, as LinkedIn itself is used as a refined search engine. This means don’t write lengthy, fluffy descriptions for your profile summary and specialties – use words that your prospects would logically be searching for.
One of the best things to happen to LinkedIn for branding yourself as the leader in your industry is the Groups feature. In addition to having a stellar profile, groups are another great way to cultivate relationships and generate leads. When you participate in conversations and offer useful, free information, you become the “go-to” person for all things Real Estate. Make sure you answer questions without selling your services and ultimately you will see how LinkedIn “word of mouth” marketing turns into leads!