12 Oct 5 Ways to Make Your Blog Stand Out
According to Wikipedia, as of 16 February 2011, there were over 156 million public blogs in existence. How do you make yours stand out above the rest? Here are some tips:
Keep it simple. Gone are the days of designing a website that has every possible factoid about your company in a complicated brochure format. Make your design clean and simple so that people will know what you’re offering in the first three seconds.
Deliver consistent content. Starting a blog with award-winning posts won’t matter if you let it go stale. Pick a frequency to post and create a loose editorial calendar for your topics and then stick to it. There is no faster way to lose your audience than to become inactive.
Use visual aids. Photos break up the text in your blog posts, as well as offer a way to connect with your readers through emotions and sometimes even humor. Also remember that in today’s information overload society people scan articles rather than read them. You are at a disadvantage if you are relying solely on your content to keep people interested.
Be a resource. It’s tempting to talk about your latest news, services, and products, but if you deliver free, helpful information about everything related to your specialty, you will keep your readers coming back for more.
Don’t write a term paper. Businesses are often afraid to express their unique voice and opinions in blogs, fearing they will look less professional. The reality is that anyone can deliver information. It’s your expert spin on what’s going on in your market that people are truly interested in.
What about you? How do you make your blog stand out? Let us know by commenting below or posting on our Facebook page!