10 Feb Valentine’s Day is Coming… Are You Courting Your Readers Properly?
Remember when you first started dating your special someone? Did you jump in, head first with expectations of what they “owed you” or were you constantly thinking of little things you could do to surprise them and make them smile? A card, an impromptu dinner, little gifts… it felt good to give freely of yourself, didn’t it?
So let’s think about your readers and potential clients. Are you jumping into Social Media with expectations of a set number of followers and fans, comments and shares? Do you wonder why people aren’t just signing up for your newsletter or subscribing to your blog with that kind of attitude?
If you’re treating today’s social networks as an extension of your brochure, print ads, radio spots, or even press releases, you’re not courting your readers. You are probably repelling them.
So What Do You Do?
Think about what your audience really wants from you. Provide it.
Too simple? It really isn’t that complicated. Write your posts intimately to provide real-life tools and tips for those in need. Let them take away value whether or not they buy your product or hire your services.
Give them gifts. Thank them for signing up for your newsletter or liking your Facebook page with a free eBook or Special Report. Even an audio message or interview makes a great (unexpected) gift.
Be present and attentive. Do your readers hear crickets when they do finally offer their opinions and comments, or are you right there with a reply, letting them know that you appreciate and value them?
You may be looking at these actions and thinking, “How will these few things make my pocketbook bigger? This is silly.”
Think again. Your work will always speak for itself but you have to extend an effort to make your readers feel special. That’s what they’ll remember more than the product you created for them. That’s what they’ll tell their friends about. That’s what they’ll share on their Social Networks.
What about you? How do you make your readers and clients feel special?