27 Mar Social Media Dollars Increase

In an Advertiser Perceptions semiannual survey of nearly 1,200 people involved in deciding how ad dollars are spent digitally, 59% of respondents said they would increase social media ad spending in the next 12 months.

The survey also found that social media marketing will make up about 27% of digital budgets, compared with 22% in the previous 12 months. No other digital category will see this kind of growth.

Does this growth come at the expense of other ad dollars? We’re not seeing that currently.

The one true element that will make or break this new media for clients is essentially the “why”. If clients are allocating dollars to be on Facebook because everyone else is on Facebook they will not see the results to support the new distribution. Social Media must be analyzed on a client-by-client basis, creating a unique campaign on the networks that best reach their relevant audience.

This is a very labor-intensive and time consuming task, but when implemented correctly will yield a great “ROV” (Return of Voice). Idea Associates knows the balance needed and will manage the laborious task of keeping a constant presence on the social web, leaving you to do what you do best: run your business.

How is your social media budget divided? Do you foresee an increase in ad dollars spent on social campaigns?