11 Apr Are You Making These Marketing Mistakes?
Where’s my audience?
Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines.
Just because you built it doesn’t mean they will come! You have to actively market yourself with smart strategies. It takes time to cultivate relationships over social media by consistently tweeting, blogging and even setting up joint venture and affiliate programs. In addition, you must balance this with offline activities such as networking and speaking.
I put myself out there but no one responded.
Be consistent with your value, messages, and efforts. As with any marketing media, success takes time and regular exposure.
Jack of all trades, master of none.
Don’t try to be everything to everyone. You are an expert in your field for a reason. While your company may be more than capable of handling multiple roles and specialties, market to a specific audience with specific needs and you will start reaping the benefits. Be crystal clear about who you serve and you will attract the ideal clients.
You reel ‘em in and leave ‘em hanging.
Follow-up is where many small business owners fall short. A trusted connection takes consistent presence without pushing or spamming. The easiest way to do this is to set up a drip campaign that provides value over a series of regular emails. You will stay top of mind and establish yourself as an expert before ever trying to pitch your product or service.
Do you use drip campaigns? Follow up phone calls? What works best for you?