02 May LinkedIn’s New Follower Tools

According to BusinessInsider.com, LinkedIn plans to launch two new functions for companies called “Targeted Updates” and “Follower Statistics.”

Targeted Updates will allow companies to segment their followers by a range of variables such as industry, seniority, job function, company size, non-company employees, and geography. They can also send different status updates to different groups of followers.

Follower Statistics will be similar to an analytics dashboard and will allow companies to see how effective their updates have been.

These two new tools will only be available to limited companies as a test group, and will be officially rolled out in the next few months.

The ultimate purpose of these new tools are about creating direct and lasting relationships with companies’ audiences.

We look forward to employing these new tools so we can continue to help companies maximize their presence on the Social Web and really make an impact on their audience.

If you need help getting your social message heard, contact us today, or comment below.

See screen shots here: