17 Sep The Secret of the Email Signature
If you’re a true marketer you are most likely already using your own email signature to provide information about who you are and where you work. If you’re not… do it now!
Did you know that you can update your signature to reflect the marketing campaigns you currently running? It’s a great opportunity to spread brand awareness or hook prospective customers with smart signatures.
What should you promote through an email signature?
Your company website, for starters. Make sure your home page or the link you use to promote your site has a distinct call to action and reflects what your company does. If you have a free offer on this landing page offering a new white paper or market report in exchange for capturing your visitor’s name and email address, this is ideal.
In addition to listing your website, a smart idea is to include a feed link to your blog. This way the latest post will appear in a link format automatically, so people can be intrigued by the title and will click straight through to your blog. What a great way to get new readers and subscribers! The fresh content is much more engaging than a static home page.
Another good use of the email signature is to include links to your professional social networking sites, such as Twitter, LinkedIn, Facebook and Pinterest. Please make sure you have a professional Twitter name if you are including it in your company email signature.
WiseStamp offers a ton of great social media add-ons for your signature, including a Facebook Like button that encourages email recipients to Like your Facebook page, social media icons that link to your profiles, and features that allow you to highlight your latest tweet or Facebook post.
Though you run the risk of cluttering your email signature, consider some unique offerings, like your tagline, new marketing offer (webinars, eBooks, reports) and even testimonials.
If you’re talking to potential clients, what’s better than sharing stories of successful ones? Highlight some successful data points, or even feature a quote from a satisfied client.
How are you using your custom email signature? Share with us by commenting below or posting to our Facebook page!