05 Dec New Data: Photos Get More Engagement

The sudden popularity of Instagram and Pinterest illustrates just how rapidly we are moving toward a visual marketing world. Being constantly inundated with information, users often prefer consuming visual content to reading blocks of text. Facebook users are uploading approximately 300 million photos a day – that is 20% higher than in the beginning of this year alone.

To learn if using visuals in social content has an impact on social media engagement, HubSpot recently evaluated 8,800 Facebook posts from B2B and B2C companies’ Facebook Pages in October. Results revealed that photos on Facebook Pages received 53% more Likes than average posts. It was also discovered that photo posts attracted 104% more comments than the average post, too.

This presents a significant opportunity for businesses to use photos as a means to increase engagement and loyalty.

As far as driving traffic to your website, it was also found that photo posts received 84% more link clicks than text and link posts. This proves that marketers who are using interesting images (with links!) to their advantage can increase traffic to their websites.

It’s time to increase the amount of visuals in your Facebook campaign! How are you catering to the new visual marketing demands in your business?