18 Jun Why Get Visual?

Today people have less and less time to read plain text status updates. According to inc.com, videos and photos are more likely to get clicked and shared on social media.

Inc.com also quoted that on Facebook, videos are shared 12 times more often than texts and links, and photos receive twice as many likes and shares as text updates. Pinterest actually refers more traffic to websites than Twitter.

90 percent of information transmitted to the brain is visual, and we process images 60,000 times faster than plain text. Media Bistro posted a powerful infographic by B2B Infographics that proves why this is critical information for social media marketers.

By using photos and videos in your campaigns you can dramatically increase user engagement and ROI. Is your business using visuals for social media? What kinds of results are you experiencing? Share by commenting below!