03 Sep Mobile Marketing Mistakes
When email campaigns first hit the scene, it was quickly learned incorrect email marketing could result in grave mistakes for your brand. Mobile campaigns are no different, and you want to avoid these mistakes at all costs.
Missing a Call to Action. In all your marketing mediums, you have to tell your customers what you want them to do next. This is extremely important for mobile marketing – not only do they need to know what to do, but it has to be extremely easy for them to do so. Think about what you want to happen; add a prominent subscribe button, coupon, or number to call.
Forgetting to Proofread. There’s nothing worse than receiving an advertisement that has the wrong information or spelling and grammar mistakes. Make sure you look at your mobile message as a customer would – does it make sense? Are the details accurate?
Offering No Way Out. You must allow people to unsubscribe or opt out, or you may not be complying with the CAN-SPAM Act. And why would you want to hoard a list full of people that don’t really want to receive your information? If people want to unsubscribe, let them.
Inundating Customers. Don’t barrage your customers’ inboxes and phones with too many messages. Space your campaigns to stay top of mind without stalking, preferably two to three weeks between messages.
Forgetting to Add Value. No one wants to be sold to anymore! You must deliver value if you want people on your list. Try offering interesting videos, local and relevant information, or asking your customers to vote on something.
Are you making any of these mistakes? Share your comments below!