08 Dec Is Your Website as Strong as Your Services?
Your company website shouldn’t be a supplement to what products or services you offer; it should be as strong as, if not stronger than them. Without this, you will have a hard time reaching clients and customers. Here are some things that make a website strong and effective.
Load time. People have become increasingly impatient, and a long load time equals immediate page abandonment. Make sure that your site loads quickly – resize images and don’t use an abundance of bells and whistles. Fast, clean and simple are priority.
Mobile-friendly. People are on the go, and that means they’re looking at your site from their smartphone more than from a desktop or laptop. If you don’t have a separate mobile version of your website, make sure the design you have is responsive – meaning it adjusts to the screen it is being viewed on. The average American owns four digital devices, and your website should look good on all of them.
Fresh content. A stale website is bad for search engines and bad for visitors! Make sure you’re offering helpful content that makes you a resource for your industry. Whether it’s keeping a blog up to date or a calendar of events, fresh content is a win-win.
Colors. It takes less than 90 seconds for customers to form an opinion about a brand. Much of that decision is formed by the colors you choose for your website. Make sure it is sending the right message about your company. Blue equates to a trustworthy business, red conveys competence, yellow is energetic, and green is down to earth and healthy. Some lighter colors like pink can signify trendy or chic, depending on the product.
What does your website say about your business? Share by commenting below!
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