14 Jan How Will You Use Facebook’s New Call to Action Buttons?

These days it’s hard to do any kind of business without having a Facebook page. Although many people gripe about the constant changes to Facebook’s layout, the truth is they’re perpetually building new ways for people to interact with businesses.

That’s why the new Call to Action buttons are an exciting thing for businesses! Especially since they can link to any destination on or off Facebook that aligns with a business’ goals.

Page admins can select from a group of call-to-action buttons to add to the top of their Page. The seven calls to action available are:

• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video

Companies are already reporting a huge increase in their conversion rates since adding the call to action buttons.

In order to fully take advantage, you need to design your cover photo to support your call to action, and keep it fresh by changing it monthly.

image courtesy of freedigitalphotos.net