16 Feb Millennials Prefer Mobile Over TV Time

We know that millennials are mobile crazy, but now their obsessive behavior is affecting their all-around media habits. Media Post reports that the mobile behavior of 18- to-34-year-olds is cutting into their time with other media channels.

77% of Millennials use a smartphone daily, which far exceeds the 60% of Gen Xers that check their smartphone daily.

The multitasking generation?

Millennials are also known as the multitasking generation, yet surprisingly they appear to be spending significantly less time with their TV and computers. New research suggests that on a daily basis, 77% are watching TV compared to 86% of Gen Xers and 91% of Baby Boomers.

Only 58% of millennials are firing up their laptops or desktops at least once a day, whereas 67% of Gen Xers and 71% of Boomers are using their computers daily.

For marketers, this means your investments need to match your audience’s screen preferences.

How are you adjusting your messages to Millennials (18 to 34), Generation X (35 to 50) and the boomer generation (51 to 69)? Share your comments below!

image courtesy of freedigitalphotos.net