23 Feb Visual Tools Rule Real Estate
We have become a visual culture, thanks to the Internet. Now technology has advanced by continually striving to create a relationship between consumers and images.
Psychology studies tell is that images “talk” to the viewer; an image can literally captivate your audience, which is what real estate marketers seek. Visual technology has become an important tool for real estate marketing.
Inman.com recently reported that modern consumers have become choosy about their content and expect an engaging experience from brands; visualizations reduce consumer insecurity and allow them to make decisions easier because they feel more informed. This improves lead generation, and though there may be fewer leads, they will be much more qualified, leading to a faster turnaround on sales.
Here are some tools to help improve the visual process and generate qualified leads.
Virtual Tours. Though two-dimensional photos or two-dimensional floor plans have been around for quite some time, floorplans are rarely used consistently and effectively.
Photo Stylers. This tool allows you to virtually stage a room and make changes to that space — like wall color or furnishings. This creates an extraordinary customer experience for buyers, as few consumers can imagine drastic changes without intuitive visual help.
3-D Images. Photos shot with ordinary single-lens reflex cameras or lasers — or a 3-D or infrared sensor camera — followed by software stitching can create 360-degree photos for interactive floor plans, or “dollhouses.” If done professionally, these “dollhouses” can provide consumers with valuable information.
Existing Property 3-D Visuals. These displays are rendered with different technologies. Products supplied include 3-D floor plans and 3-D panoramas. These kinds of products suit both residential and commercial rental property owners, as well as the brokers and agents who want to add one or several extra dimensions of customer experience to their marketing. Different furniture and styling choices add further marketing dimensions.
New advances allow users to view which apartments in a new complex are still available, examine the future living or office spaces, and also plan, decorate and furnish such spaces in advance. Consumers find this tool delightful, and it’s also radically reducing developer expenses.
image courtesy of freedigitalphotos.net