04 May How To Use Facebook for Your Business

It’s no secret that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, Entrepreneur tells us that it is the ideal platform to learn more about your target group and reach its members.

How do you accomplish this? One great way is customizing your Facebook ad to target your email list. Instead of just sending the usual email to clients, leads or blog subscribers, you can directly target people on your email list with Facebook ads. If they use the email address they submitted for your list to sign in to Facebook, they will see your ad. It’s that simple.

Contests are still popular on Facebook, and you can double your reach by teaming up with a local charity or nonprofit organization. This way, you are boosting your community outreach and promoting your business at the same time.

How about videos? Uploading your video directly to Facebook has its advantages: they can be featured in an extra-large format along with the comment feed. Facebook videos are widely popular and have been proven to generate more engagement than their competitors, YouTube and Vimeo.

Don’t forget customer service. Social media networks are now one of the easiest ways customers can connect with a brand. Potential clients can ask questions about pricing, shipping and more in a less formal setting; representatives can respond briefly and in real-time without the hassle of installing a live chat on the website.

Finally, use your analytics, which include age, gender and a variety of lifestyles. Facebook Insights offers a quick snapshot of your audience, including education levels and job titles.

Are you using Facebook wisely for your business? Let us know if you need help, we can connect you and your customers where they already are and make it easy for you to reach them.

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