22 Jun Millennial Homebuyer Myths [Infographic]
The Federal Reserve Bank of Atlanta recently researched the common viewpoint that young adult buyers are not as active in pursuit of homeownership as their counterparts from prior generations. What they discovered is that the numbers may not support this after all.
Indeed what they discovered was that millennials weren’t driving the decline, rather first-time homebuying fell further in places where the housing crisis hit the hardest.
According to Builder Online, builders should steer clear of myths about generational behaviors, preferences, and attitudes and simply focus on building homes that young adults will find to be both compelling and within reach.
Below is an infographic developed with information from their exclusive research on Responsive Homes, assisted by Ketchum Global Research & Analytics.