05 Aug Best of IdeaViews
Take a look at some of our most popular and shared posts below. Which one is your favorite?
ARE YOU STILL AVOIDING RESPONSIVE WEBSITE DESIGN?
Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly you’d better take heed. Responsive design is not a “passing phase.” It’s quickly become as high a priority as having a website itself and could make or break your business. Why?
HERE COMES GENERATION Z – WHO ARE THEY?
This new demographic makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. If we as marketers want to succeed in reaching them, we must try to really understand them, rather than slap a label on them.
It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how fancy your creative is or what a new app can do, you cannot lose sight of the cornerstone principles that make advertising work.
STOP GROUNDHOG DAYING YOUR STATUS UPDATES
Posting inspiring quotes and sharing memes are great for engagement, but don’t let that be the only strategy you have for your business page.
ARE YOU MARKETING OR TELLING A STORY?
People relate to other people — not businesses. That is the driving force behind all successful social media channels today. So what is the best way to connect with your customers and clients? Through stories.
Ad reps are messaging me on Facebook. Clients text me approvals. Vendors tweet me support answers. Unlike the teens in my home, I don’t yet Instagram, Vine or SnapChat for business! With all these flashy “millennial” ways to communicate… is email already outdated?
image courtesy of freedigitalphotos.net
