02 Sep Getting Your Content Noticed

Blogs, blogs, blogs… 26% of B2B marketers publish new content multiple times per week. Sharing the posts over social media alone will not build awareness and an audience, despite content being “king.”

Content only works as well as it’s promoted. Even if you offer solutions and insights found nowhere else on the world wide web, your audience will not go looking for it. They will consume data that pops up in front of them.

According to Adspresso, the majority of influential marketers spend equal if not greater time promoting content than writing it:

• 58% of them use search engine marketing (PPC etc.)
• 52% use print and offline content
• 49% use banner ads
• 48% use social ads

How do you get your content seen if you don’t have that kind of budget and dedicated staff?

Your content, if written correctly, establishes you as an expert in your field. Adspresso also suggests that when you quote other experts, influencers and data research, contact those sources directly and let them know!

Every time you include any reference in the copy, be it a link, mention or direct quote, let the source know about it. Email them, send them a Twitter DM or tweet them about the content.

In turn many of them may promote it to their audiences.

How do you get your unique content noticed? Share by commenting below!

image courtesy of freedigitalphotos.net