14 Oct How to Grow Your Email List

Of all the social media and digital marketing today, the email list has been around the longest. It’s inexpensive and a tried and true way to reach your customers or clients.

Growing your list takes time and consistent helpful content. But there are some ways to give your list a nice head start. One way is to develop a free gift to offer in exchange for your customers’ email addresses. This is easy – simply take some of your best content already creative from past blogs and create a simple eBook.

To determine which are your best posts, look in your analytics for a high amount of pageviews and engagement. Then link them together with a relevant theme and create a simple PDF.

Now your opt-in form will be less intrusive and more like an exchange of value.

Another tip for growing your list is to make sure your copy is inspiring and leave people wanting more information from you. Instead of making a generic discount offer, intrigue your audience with a story. People love to be entertained, especially when they are learning something new.

You can also leverage your Twitter presence to grow your email list, by making sure your bio links to a landing page with a clear call to action. Remember this is a warm lead – someone interested enough to click away from your Twitter profile – now is the time to tell them what you want them to do next.

You can now add a Twitter lead generation card: with a single click, the reader can get your e-book, and you’ll get their email address.

Always aim for the path of least resistance when it comes to growing your list. If you enable someone to give you their email address with just one click, they’re a lot more likely to do so.

How do you grow your email list? Share by commenting below!

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