19 Oct Home Builders – Why Use Video Marketing?

It’s challenging to break through today’s constant bombardment of media and marketing to reach potential homebuyers. Video marketing is one way to uniquely stand out among your competition and reach your audience, but it must be done effectively. Here are some things to remember.

Stay helpful and relevant, don’t sell. Just like social media and blogging, your content should be more helpful than promotional, such as answering common homebuyer questions or explaining the benefits of custom-built homes. Steer clear of talking solely about your company and its achievements. This will engage your target audience, encourage sharing, and keep you top of mind when they are ready to buy.

Say it soon. Remember, our attention span as a society has been shortened to somewhere between eight and twelve seconds. That’s how long you have to get to the point of your video. Start your video by getting to the point immediately, then expand each detail. This will give potential homebuyers an idea of why they should watch the entire video.

Try small chunks of information. Instead of creating a longer video to cover an entire topic, consider breaking it into a mini series. This way you can consistently post valuable content for your audience. For instance, if you have a longer blog post listing the top seven tips for picking your next builder, break them into a three or four-video series. This will give your audience a reason to return to your video channel or website, and further establish you as an authority in the home building industry.

According to Marketing Sherpa, viewers spend 100% more time on pages that have videos. 100%! Now is the time to take advantage of this opportunity. Get out and make some videos today.

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