04 Nov Should You Hire an Agency for Your Social Media Management?
When used correctly, social media can be a powerful marketing tool for many brands. Its ability to increase brand awareness, leads and traffic combined with the wide reach make it a no brainer to incorporate it into your marketing plan.
As your company decides to embark on its social media strategy, consider whether it makes sense to do it in house or outsource it to a specialized agency.
Do you have the time?
Social media is time intensive. It involves constant content creation, distribution, and management. A true social media marketing plan is not about posting something to your Facebook page “every so often” when you remember. You have to have a plan and then implement it. You need to have a daily presence and then someone to MONITOR your content, readily available to answer questions and comments in real-time.
By hiring out to an agency, you obtain an entire team of professionals to manage your social media accounts, so that you have more time to focus on other business tasks.
Why should you pay someone when you can do it for free?
Think about this – you will most likely need a minimum of one full time person to carry out a successful social media strategy. Then there’s the cost of the graphic design associated with your profiles (that need to be updated regularly), and even legal fees if you decide to run a contest on social media. It’s not really “free” when you keep it in house. With an agency, you are getting their entire team, software and resources at a reasonable cost.
Do you know what you’re doing?
Running a successful social media campaign for your business is very different from updating your personal Facebook page. Are you proficient enough with all the latest social media networks, trends, platforms, and tools to carry out your social media marketing plan? Posting and engagement is only the tip of the iceberg. It’s the strategy behind the scenes that will ultimately determine whether your social media efforts are successful or not. Agencies look at your business from all angles and comprise a strategy that is based around your company, target market and your business goals to ensure its effectiveness.
Do you have the manpower to not only handle all the steps involved in a social media plan but also to stay on top of the latest trends, leverage new channels, and test new features? How about to follow the constant updates, refreshes and new features of existing social media? Guess who does? An agency.
If you’re struggling with starting your social media campaign, or need to change or manage your online reputation, contact us and we’ll do all the heavy lifting, leaving you to focus on what’s important – running your business.
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