26 Feb The Simple Guide to Real Estate SEO (Part 1)
What is SEO?
Search engines are the biggest source of traffic for most websites. Search Engine Optimization (SEO) is a ranking process by which a website is found through search engines like, Google, Bing, and Yahoo!.
The higher a site is ranked on a search engine’s results page, and the more it appears in a search results list, the more “natural” or “organic” visitors that site will receive from search engine users.
#Fact: According to The National Association of Realtor’s, over 90% of buyers start their real estate search online.
Understanding Google Search
Google navigates the web by crawling; that is, following links from page to page, then sorts the page by content and other factors and ranks the results using over 20 factors. The most important are:
- Site and page quality
- Safe search (A feature that acts as an automated filter for potentially offensive content)
- User context (A Google algorithm that bases search results on the context as well as keywords used)
#Fact: Google outranks all other search engines globally with a market share of 65% on desktop, and between 94% on mobile & tablet.
What does SEO DO?
Simply put, SEO gets businesses leads. But not just any leads, qualified leads.
Potential Buyers and renters in general are searching for certain types of properties in specific markets. When they perform online searches, you want them to find your site at the top of the results page.
The real estate market can be a complicated one to promote online as most websites tend to be large due to the high level of functionality and “searchability” that is required to meet the needs of its audiences.
With the right foundation, there are key tactics you can implement to get your site noticed. Stay tuned for Part 2 of The Simple Guide to Real Estate SEO.