20 Jul Unsearchable

What word or phrase do consumers need to type into a search engine to find your business online? If you don’t know the answer to that question, chances are your consumers don’t know either. In order to take advantage of the vast opportunities the digital space can offer, you need to master the art of search engine optimization.

Search engine optimization (SEO) works by using specific keywords and phrases in your web content to attract users who are searching for similar terms. Successful SEO ensures your website ranks higher in organic search engine results, thus increasing the number of visitors to your page. The first step to optimizing your website for search engines is finding out which keywords your consumers are using.

Finding the right keywords for your business starts with a thorough understanding of your business objective. Knowing what you are selling and why will help you narrow down possible search terms that reflect consumer interests. As we stated in our blog Consumer State of Mind, it’s important to know how to think like your audience in order to turn engagement into a sale. SEO functions in much the same way. Tapping into the perspective of your consumer base will help you determine what content will be most appealing to them and subsequently, what they will search for online.

There are a host of tools available, both free and paid, that provide keyword lists based on likely search terms. For example, when using the free keyword generator Ubersuggest, you can enter a keyword or phrase your audience is likely to use and the tool will create a list of suggestions for related search terms. Broken down in categories like search volume, CPC, and seasonal trends, the platform allows you to arrange your list based on the data that is most important to you. Using the information provided in your keyword list, you can now begin creating website content that mirrors the terms people are searching for online. This includes updating the copywriting in your headers, landing pages, and general content throughout the website.

In the digital age, the first step to finding and maintaining an audience is giving them the tools to find your business online. When your website is optimized for common search keywords, you’ll help prospective consumers by being accessible and informative. If you’re ready to boost your sales and engagement by developing an SEO-friendly website, give Idea Associates a call today!

Bruce Freides