04 Jan Reflection

The New Year is finally here! Not only is the Idea Associates team ecstatic about what’s to come, we also enjoy taking this time to reflect on everything we accomplished in the previous year. Here are a few of our proudest achievements from 2018.

Marketing with Care

Crafting unique stories for our diverse partners is one of our favorite parts of being marketing professionals. Though we specialize in real estate marketing, our clients cover a broad range of industries, from residential neighborhoods to corporate franchises. In 2018, we were happy to continue our work with Park Springs, a continuing care retirement community. We had the pleasure of assisting this client with event marketing, bolstering social media engagement, creating cross-channel campaigns, and revamping their website. With these efforts, we helped Park Springs generate qualified leads, increase contract signings, and attract new prospects to their community.


Search Engine Optimization brings your audience to you. Using relevant keywords, your brand can stay ahead of the competition and make its mark as a top listing on popular search engines. In other words, the easier you are to find, the more likely consumers are to visit your pages and engage with your business. To help our clients utilize this tool for success, the Idea Associates team researched consumer trends, online search behavior, and commonly used, pertinent search terms unique to our clients. This process also enabled us to make value-added changes to our clients’ web pages to create better cohesion between SEO and website copy. With the appropriate keywords in place and consistent messaging, we were able to develop SEO that helped connect potential consumers with our clients’ brands.


Narrowing down our proudest achievement of 2018 wasn’t easy, but if we had to choose, it would be the continued successful execution of our mission; to provide full-service marketing solutions for the modern real estate brand. Last year was a whirlwind of changes in social media, technology, design, and real estate. Through it all, Idea Associates has adapted to the trends and provided our clients with high-quality service expanding across the marketing campaign cycle. From web design to print to digital, we have helped our clients achieve success in every aspect of their marketing efforts.

Reflecting on the year, we have learned quite a bit and helped our clients achieve that much more. We are so proud of our work in 2018 but more than anything, we can’t wait to see what the future holds. Happy New Year!

Bruce Freides