COVID-19 Messaging

06 Jul What Should Your Messaging Look Like?

When the pandemic first had businesses quickly shifting gears, messaging had to adapt quickly too. Now that we are a few months into a mix of shutdowns, reopenings, and everything in between, you may find yourself asking “what is the message I should be sending my audience?” The question means trying to read the room a little. Are people tired of coronavirus messaging? Is it too early to fully be business as usual? Let’s explore.

Businesses are now trying to find the balance of showing empathy and understanding while still promoting their product or service. It’s easy for companies to “virtue signal” by overplaying their precautions, and just as easy to come across as “tone-deaf” by ignoring the issue. Here are some steps that can be taken to avoid these pitfalls.

Audit Your Content

Take a moment to review your current messaging and channels. How does it come across, and is it written with up to date information in mind? Don’t be afraid to start from scratch if you have to. It’s better to put in the time than make an error.

Clarity Is Key

Does your messaging clearly state what your company is offering for customers? Equipping them with the information they need will help them take advantage of your offerings. Bring to the top of your website, email headers, or social media the important details so buyers can easily make informed decisions.

Showing How Your Helping Is Alright

While we mentioned trying to avoid overplaying your precautions, it is important to highlight your efforts to help. It can be a great way to show your company’s empathy. Are you creating a relief fund that can be donated to? Have you installed a new system or technology that will help the safety of customers or employees? These concepts can go a long way if they’re used well.

Your best asset in determining communication strategies is to ask yourself “what is helpful to our customers?” This principle can be a north star for messaging strategy. Idea Associates has over 30 years of experience in crafting messaging, and we’re happy to help your business create theirs. Reach out to us via our contact page here!

Bruce Freides