Boomer Housing Trends

Boomer tradition is to sell their oversized suburban home and move to a new home for their new stage of life. While this remains constant, their priorities are changing. What’s important to Boomers? Before even considering retirement, boomers have a desire to own their home, free and...

Are Your Important Details Front and Center on Facebook?

Let’s talk about your “About” page on Facebook. Is it simply a snippet from your marketing brochure? Your company bio? Maybe it’s time to beef it up. You have a short amount of time to gain the attention of potential fans. Put the most relevant details...

Best of IdeaViews

Take a look at some of our most popular and shared posts below. Which one is your favorite?   ARE YOU STILL AVOIDING RESPONSIVE WEBSITE DESIGN? Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly...

Web Design Trends

Website design remains a fluid topic as users are perpetually changing the way they consume content. Here are some top trends that will keep you ahead of the game when it comes to what you should be looking for in a website. Scroll, don’t click. Remember...

What’s Your Community’s Soundscore?

If you live in a major metro area, I’m sure you’ve heard of WalkScore, a website that helps you find a walkable place to live by measuring the walkability of any address and assigning it a score between 0 and 100. Walk Score's mission is to...

Millennial Consumers – Not So Out of Reach

The almost mythical millennials – many marketers still don’t understand how to reach this generation of 18-34 year-olds. They are viewed as having attention deficit disorders due to consuming information across multiple screens, and they certainly don’t like traditional advertising. While sometimes viewed as “lazy and...

Getting Started with Email Marketing

To some businesses, email marketing simply means blasting out your company news, blog posts or special promotions to everyone you know via your Outlook, Gmail or Yahoo address book. Even if you think your colleagues and current customers “won’t mind” receiving these, it is not...

Useful Apps to Help Homebuyers

When trying to decide the best way to go about buying, moving to or remodeling a home, the answers are closer than you think— on your smartphone. Here are some apps no homebuyer should be without. House Hunter House Hunter is a mobile app that helps you...

Your Audience Wants Visual Storytelling

We are living in an age of News Feed overload. Not only are your Facebook friends constantly updating their statuses with photos, videos and apps, so are major brands. Brands must work harder to stand out and capture the attention of their followers now more than...

Single Female Boomers May Be the New Target Market

Did you know that 28 million, that’s 37% of America's 76 million baby boomers, are single females? According to the National Association of Realtors, single females account for one out of every five home purchases. This unique demographic is rapidly becoming the new target for...