Location-Based Marketing is Taking Over

Smartphones ownership has skyrocketed, and mobile technology will continue to grow to match demand, as consumers are moving toward mobile over PC. Marketers must evolve to meet this new way of life, and location based marketing is leading the way. Mobile ordering means more than using...

Brands – Stop Talking AT Your Customers

Today’s technology allows us to make digital ads personal and targeted; yet brands continue to use these advanced digital platforms for old marketing tactics – shouting and touting about themselves. It doesn’t matter if you convey your message from a shiny new social network or...

Atlanta Housing Demand – As Hot As the Weather

Real estate in Atlanta continues to look up. CNBC reports that high demand is pushing prices, and builders are thrilled. During the housing crash, our city had one of the highest foreclosure rates in the nation and was slow to bottom out. As we sail into...

Banner Ads: They’re Still Relevant

The digital advertising world seems to hop through trends at a jaguar’s pace. Today’s hot item is native advertising. Does this mean banner ads are no longer effective? Absolutely not! Instead of being pushed to the wayside in favor of the latest and greatest, banner ads...

Millennial Homebuyer Myths [Infographic]

The Federal Reserve Bank of Atlanta recently researched the common viewpoint that young adult buyers are not as active in pursuit of homeownership as their counterparts from prior generations. What they discovered is that the numbers may not support this after all. Indeed what they discovered...

Three Outdated Social Media Practices to Give the Boot

Part of our job in providing our clients with social media marketing plans and implementation is to make sure we are not wasting the client’s time or money. According to KruseControlInc.com, businesses evolve, and so does social media. Yet companies are still employing archaic social...

Are You Still Avoiding Responsive Website Design?

Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly you’d better take heed. Responsive design is not a “passing phase.” It’s quickly become as high a priority as having a website itself...

Cross Promoting Still Counts

Chances are, you have more than one social profile for your business, and you’re probably most active where the crux of your audience is: on Facebook. Promoting links to your other social profiles on Facebook lets your fans quickly and easily know where else they...

How to Leverage Facebook and Email Marketing Together

Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other, according to AdEspresso.com. The first way to accomplish this is to enable social sharing abilities within your email marketing campaigns. You can...

Advertising Should Solve Problems

The average person sees more than 3,000 ads a day, yet less than 10 are remembered. Your message is competing with others over multiple channels: newspapers, magazines, websites, banner ads, Blogs, mobile ads, emails and more. How do you stand out and be effective? You must listen...