Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...

How Much Information Should Be On Your Home Page?

There is nothing worse than landing on the home page of a website and having to sift through a short novel to find the information you’re looking for. Conversely, you don’t want to have to little information or your prospects may jump ship thinking you...

Steady Real Estate Trends for 2015

As the weather warms up, so does the housing market, and experts say this year’s spring selling season is shaping up to be an active one. Whether you’re buying or selling, The Fiscal Times shares some of the top trends to keep an eye on...

Native Ads vs. Banner Ads – Which Are More Effective?

What exactly is Native Advertising? It’s is a form of online advertising that matches the form and function of the platform on which it appears. Facebook does a brilliant job of this… as you scroll through your newsfeed and see updates and articles from your friends...

Is Podcasting Right for You?

If you’re struggling with finding the time to read all the blog posts that both interest you and keep you updated for your own content, podcasts might be the answer. Commuters, runners, busy parents and more all want content but rarely have time to sit down...

Staging the Essential Room for Millennials

Millennials looking for new homes are willing to sacrifice extra square footage and some luxury features. However, it’s quite surprising to learn what realtor.org named as the one essential room that will not be compromised for this demographic: a separate laundry room. This room topped the...

What You Need to Know About Today’s Email Marketing

It’s true – today’s environment affords your access to thousands of tools and techniques for delivering your message. How do you keep them relevant and effective? For a successful marketing campaign, you have to approach it holistically and strategically with communication goals, then craft your...

How To Give Your Audience a Better Online Experience

Brand loyalty… why does it occur? Typically because we have had a positive experience with a business, and, in turn we choose to spend our money with them again. Convince and Convert recently shared that, just like in the retail world, brand experience and engagement are...

How to Allocate Your Real Estate Marketing Budget

Is print dead? Do you pay for social media? Does your website need a facelift? These questions can leave you wondering how to get the most bang for your buck when it comes to modern marketing. For the best ROI, you should be prepared to address...

Graphic Design – What’s In for 2015?

2015 is off with a bang. Now that we’re nearing the end of 1st quarter, it’s a good time to take a step back and see what graphic design trends are “sticking.” According to Cardprinting, a card printing company in New York, here are the top...