Densification – The Next Frontier for Development?

If you’ve lived in Atlanta for any period of time, you’re undoubtedly familiar with urban sprawl. Since the city began to boom in the early 90s, the ‘Metro Atlanta Area’ has rapidly expanded to include 30 counties and encompass an area that is comparable in...

Boomers and Multi-Family – What Do They Want?

  It’s sort of an unexpected turn in the multi-family housing market - Boomers in search of a new lifestyle are selling their homes and seeking out multi-family housing. Though once associated mainly with twenty- and thirty-somethings, the appeal of flexible options, lower living costs and...

What You Really Need to Know About Facebook’s Algorithm

Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...

Can We Stop Holding Our Breath About Housing?

For almost a decade now, any conversation surrounding the Housing Market has always held an edge of trepidation, even skepticism. And, while the last few years have seen positive activity within the industry, many professionals have a sort of ‘once burned, twice shy’ outlook on...

How to Make Your Website Feel ‘Bespoke’

Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...

July 2016 Was One for the Books

The real estate market is influenced by a multitude of factors, some are easily predictable, some have the ability to blindside everyone. And, while the summer months are infamously slow in the real estate world, it seems that every July since the beginning of the...

Snapping Your Way to Real Estate Success

Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...

Is Escapism The Hot New Home Trend?

In years past, we've seen a trend towards new homes catering to people who want to go, see, and do as much as they can - whether that's through technology that allows them to be plugged in every second of the day, a location that...

Fall 2016 – What Should We Expect from Real Estate?

Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and  summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches?   Strong Seller’s Market 2016...