What Does Your Logo Say About You?

Designing a logo is probably one of the major challenges for real estate businesses across the board. Most real estate professionals, whether at the corporate or agent level, have to be more creative than any other business owner to create a logo that is unique...

Why Should You ‘Like’ Social Media?

As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...

What’s Next in the Real Estate Game?

  Every major college and NFL football team sees its game plan shaped by its offensive and defensive coordinators, working in concert with the head coach in order to stay ahead in the game. For real estate, 2016 will see investors, developers, lenders, users, and service firms intertwined...

Top Ad & Marketing Trends to Dominate 2016

  If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...

Are Millennials Re-defining the American Dream?

The housing buyer market is low, but not for reasons you may think. The Millennial buyer market is a completely different market than that of Gen X, or even Boomer generations. Because of economic changes that have swept across the nation over the past two decades,...

The Basics of Building a Better Web Experience

As the famous Chinese proverb goes, “the journey of a thousand miles begins beneath one's feet," so too does the online customer experience. The journey that the client takes when they visit a company’s website starts and ends with the look and feel of web...

Social Media Trends for 2016

What’s hot for 2016 in the world of social media? Is Twitter on the way out? Will Facebook business pages keep changing their viewability algorithms? Is LinkedIn still for professionals only? Don’t worry about any of these – they actually don’t matter going into the new...

Is the Next Generation Willing to Pay for Digital Content?

A recent Ad Age survey revealed that, contrary to popular belief, younger customers are more willing to pay for digital content. Among customers younger than 26 in developed markets, 30% are already paying for some forms of digital video; 34% pay for digital music and 40%...

A New Theme for Master Planned Communities

Since the Great Recession there has been a new era in real estate development, an industry that suffered some of the downturn's most severe effects. Builder Online reports that a new theme has emerged in master planned communities: connectivity. No, not digital connectivity. That’s sort of...

Is Periscope for Brands, Too?

Since its launch last March, the Twitter-owned live streaming app Periscope has been downloaded 10 million times. The app acts as a real-time live stream and encourages live engagement through likes as well as typing questions that can be instantly viewed by the streamer. This real time...