A New Way for Millennials to Start Saving

There are new digital saving companies that cater specifically to people under 35, offering services for the smartphone that aim to be easy to use, have low fees and don't require large deposits. According to BigStory.AP.org, three startups, all of which launched in the last year...

What Exactly Is a Call to Action?

One of our specialties is getting potential clients and customers to your website. Even in today’s crowded digital world, we are innovative and successful at getting qualified traffic to you. If that were enough to sustain a business we’d all be rich! Unfortunately, once visitors click...

The Condo Market Returns

The recession was hard on all real estate, but condos were hit harder than single family homes. They also were slower to catch up on the recovery, but that is finally changing. According to Zillow, condos are appreciating at 5.1 percent annually, outpacing the 3.7...

The Critical Elements of a Successful Landing Page

Landing pages are ideally a way to collect a website visitor’s information in exchange for an offer they will value, such as a free eBook, mini course, or whitesheet. They are critical in the process of converting your “browsers” into actual leads. While it would be...

Realtors: Why You Need to Be Online

Over the past decade, the world of homebuyers has become increasingly digital. Consumers are online  the second they have a question or idea. They do extended research to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review...

This Just In: Consumers Don’t Actually Hate Advertising

With the ability to skip ads, fast forward through commercials, and employ pop up ad blockers, the message to marketers has been clear: consumers don’t want to be annoyed by advertising. It’s a daunting task to reach your audience with your message when they don’t...

The Changing Profile of the First Time Homebuyer

The role of first time buyers remains critical to the housing market; however the profile of the first time homebuyer is ever changing. Today, the first time homebuyer is typically older. They spend more time renting partially because they are getting married later. Zillow reports that...

Should You Hire an Agency for Your Social Media Management?

When used correctly, social media can be a powerful marketing tool for many brands. Its ability to increase brand awareness, leads and traffic combined with the wide reach make it a no brainer to incorporate it into your marketing plan. As your company decides to embark...

The Advantages of Buying a New Home

Today’s builders believe their competition is simply other new home communities, but in reality it’s not. Homebuyers are looking at existing homes when they set out to make the big purchasing decision. How do you position yourself to get through to these buyers? When you lay...

Beacons: the Next Real Time Marketing Trend

Beacons are small proximity, push-messaging devices that can wake up applications on a nearby smartphone. They were created to provide marketing offers as you walk past a product or retail location, providing a real-time experience for the consumer. Because they are so relevant, users see...