Holiday Letter 2021
December 17, 2021

The Causes We Love Are All About Homes

Finding a Home…it’s a concept at the heart of everything we do at Idea Associates. Because if there is one thing that we’ve learned over 30+ years in the real estate industry it is that home is much more than a building. It’s the place of...

Designing for a post-pandemic world
June 1, 2021

Designing for a post-pandemic world

3 trends shaping our industry now As COVID-19 upended every corner of our society over the past year, we knew that it was only a matter of time before we would see this upheaval reflected in the world of design. Like everything in our lives, we...

COVID-19 Messaging
July 6, 2020

What Should Your Messaging Look Like?

When the pandemic first had businesses quickly shifting gears, messaging had to adapt quickly too. Now that we are a few months into a mix of shutdowns, reopenings, and everything in between, you may find yourself asking “what is the message I should be sending...

June 26, 2020

The Challenge Of Zoom Fatigue

Whether you’re working from home or back in the office, you probably can’t escape it. Maybe it’s with coworkers, a new client, or even with your family. Whatever the situation is, you too have been part of a dreaded string of Zoom meetings. And now, as our face-to-face...

June 9, 2020

Real Estate’s “New Normal”

As states begin to reopen and new protective measures are determined, there’s quite a bit of conversation going on around the concept of the “new normal.” While every industry has to figure out what this looks like for their particular situation, real estate will certainly have its own...

May 20, 2020

Home Buyers And The Home Office

In light of the current circumstances, there is a new conversation forming around office expectations and the possible shift to Work From Home, often referred to as WFH. Recently the CEO of Twitter made the decision to allow permanent WFH options. Nationwide Insurance is closing some of its major...

May 15, 2020

Why Marketing Dollars Are Not Discretionary

In this season, many businesses are considering cutting expenses in order to maintain operations. As leaders consider what is on and off the table, experts agree that your advertising and marketing budget is crucial to the success of your business, and should therefore be maintained. Let’s look at some...

Current Housing Market
March 20, 2020

The Housing Market Now

It’s difficult to determine what the future holds for us during these times, but as more people begin to discuss recession, we wanted to take a moment to highlight some of the differences between the housing market now versus the housing market in 2008. As...

January 24, 2020

Expected 2020 Home Trends

Home design trends are always changing as new products come to market or different décor options come into vogue. With the beginning of a new year and a new decade, 2020 is no exception as a medley of updated home preferences take center stage in...