As mixed-use or digital retail have gone on the rise, we’ve seen the slow decline of the American mall. In some parts of the U.S. you can easily see completely vacant mall properties. A number of factors go into the general decline of brick &...
As the Millennial generation ages, their home preferences are changing. Survey data from NAHB suggests that Millennials are in the midst of starting and raising families. Thus, a desire for homes that better fit that need. Roughly 55% of Millennials surveyed prefer 2-story homes with between...
The Continuing Care Retirement Community (CCRCs) may expect to see an update to its model in the next few years. As a larger portion of the Baby Boomer generation nears retirement, these communities built before the age of internet connectedness may now need to rethink...
“What are the amenities” is a question that is prevailing in every sector of real estate. A concept that once existed primarily in the hospitality industry now permeates both residential and commercial trends, with different desired amenities based on the different generations. Between the three...
What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....
As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...
Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...
Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...
A few decades ago, the value of a college degree seemed to increase as the price of attaining one did the same. Unfortunately for many contemporary young adults, this trajectory hasn’t maintained course. The cost of higher education continues to increase but attaining a degree...
If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...