For years, metropolises like New York, Chicago, and San Francisco were top spots for every recent college graduate, new business or potential real estate investor. These 24-Hour Cities are classified as ‘top-tier’ for business, culture, and entertainment. But, that top-tier status means that rents and...
Keywords! Keywords! Keywords! The first place to start with your keyword research is the Google Adwords Keyword Planner, the tool helps you find housing and/or market-related terms that buyers are looking for. Researching primary, secondary, and long-tail real estate SEO keywords is crucial for an SEO optimized...
Designing a logo is probably one of the major challenges for real estate businesses across the board. Most real estate professionals, whether at the corporate or agent level, have to be more creative than any other business owner to create a logo that is unique...
As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...
Every major college and NFL football team sees its game plan shaped by its offensive and defensive coordinators, working in concert with the head coach in order to stay ahead in the game. For real estate, 2016 will see investors, developers, lenders, users, and service firms intertwined...
If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...
The housing buyer market is low, but not for reasons you may think. The Millennial buyer market is a completely different market than that of Gen X, or even Boomer generations. Because of economic changes that have swept across the nation over the past two decades,...
There are new digital saving companies that cater specifically to people under 35, offering services for the smartphone that aim to be easy to use, have low fees and don't require large deposits. According to BigStory.AP.org, three startups, all of which launched in the last year...
The role of first time buyers remains critical to the housing market; however the profile of the first time homebuyer is ever changing. Today, the first time homebuyer is typically older. They spend more time renting partially because they are getting married later. Zillow reports that...
Here builders stand, facing a demographic that numbers 82 million, and they are still struggling to satisfy exactly what millennials are looking for in a new home. Though a diverse group, one of the most important things that young consumers appreciate is a home that can...