Sifting Through Your Analytics

You’re staring at your Google Analytics – sessions, bounce rates, acquisitions, pageviews – what do they mean? Whichones will give you the feedback you actually need for your website? Website analytics can give you a lot of information for growing and improving your website, if you...

The New Appeal for Boomers

Age-restricted communities continue to make up a large segment of the housing market. Because of the changing needsand desires of the Boomer market, newer active adult communities have taken on a different flavor. There are 76 million Baby Boomers in the nation, and they don’t want...

Boomer Housing Trends

Boomer tradition is to sell their oversized suburban home and move to a new home for their new stage of life. While this remains constant, their priorities are changing. What’s important to Boomers? Before even considering retirement, boomers have a desire to own their home, free and...

Best of IdeaViews

Take a look at some of our most popular and shared posts below. Which one is your favorite?   ARE YOU STILL AVOIDING RESPONSIVE WEBSITE DESIGN? Maybe you think your web developers are making up reasons to redo your website. But if your current site is not mobile-friendly...

Millennial Consumers – Not So Out of Reach

The almost mythical millennials – many marketers still don’t understand how to reach this generation of 18-34 year-olds. They are viewed as having attention deficit disorders due to consuming information across multiple screens, and they certainly don’t like traditional advertising. While sometimes viewed as “lazy and...

Single Female Boomers May Be the New Target Market

Did you know that 28 million, that’s 37% of America's 76 million baby boomers, are single females? According to the National Association of Realtors, single females account for one out of every five home purchases. This unique demographic is rapidly becoming the new target for...

Millennial Homebuyer Myths [Infographic]

The Federal Reserve Bank of Atlanta recently researched the common viewpoint that young adult buyers are not as active in pursuit of homeownership as their counterparts from prior generations. What they discovered is that the numbers may not support this after all. Indeed what they discovered...

Some Boomers Are Actually Upsizing

There are many reasons that Americans tend to move to smaller homes after they become empty nesters, but recent trends are beginning to show the opposite to hold true. According to a recent study by Merrill Lynch, at least 30% of older homeowners are opting...

What Makes a Perfect Boomer Retirement Lifestyle?

Most boomers are now in the planning stages of their retirement and are wondering in the process what lifestyle is truly important to them. BoomerCafe.com and BoardroomMetrics.com defined some absolute “must haves” for a truly satisfying retirement lifestyle. Naturally, all retirees crave happiness in their post-career...

Here Comes Generation Z – Who Are They?

Not soon after we have mastered recognizing the habits and values of Millennials, along comes Gen Z. Who are they? While not the “entitled” generation, the media has already labeled them with less than endearing qualities: “screen addicts with no attention span.” This new demographic makes...