Staging the Essential Room for Millennials

Millennials looking for new homes are willing to sacrifice extra square footage and some luxury features. However, it’s quite surprising to learn what realtor.org named as the one essential room that will not be compromised for this demographic: a separate laundry room. This room topped the...

Millennials Prefer Mobile Over TV Time

We know that millennials are mobile crazy, but now their obsessive behavior is affecting their all-around media habits. Media Post reports that the mobile behavior of 18- to-34-year-olds is cutting into their time with other media channels. 77% of Millennials use a smartphone daily, which far...

Better Homes and Gardens Reveals What Next Gen Homeowners Really Want

Better Homes and Gardens recently surveyed the attitude and behavior trends of homebuyers in the U.S., with a focus on the "next generation.” The exclusive survey looked at their preferences on topics such as outdoor living spaces, home exteriors, kitchens, and the integration of smart...

Real Estate, Homebuyer trends
Millennials – It’s Time to Stop Renting

Now here’s an incentive for Millennials to get off the fence about buying their first home. According to a recent Builder Online article, it is now more affordable to own a home than it was 15 years ago. It's also more cost effective to buy rather...

Millennials Aren’t the Only Apartment Dwellers

Millennials are the obvious target demographic for hot new apartment properties as they move away from Mom and Dad, but what if their neighbors ARE Mom and Dad? Yes, empty nesters are starting to flock to apartment living as their children go off to college and...

Millennials Dominate Social Shares – What Does it Mean?

eMarketer recently reported that when millennials see interesting content, they’re more likely than the general population to share it with their social networks. A June 2014 ShareThis study revealed that 25% of US millennials shared digital content socially, with an average four shares per week—3.6...

Ups and Downs for New Home Construction

Metrostudy and Builder Online share that housing starts rose by 6.3% in September, which places activity 17.8% above September of last year. What obstacles are new home construction facing, and what’s playing in its favor? The challenging The recession brought a great number of people who now...

How Millennials Shop [Infographic]

Marketers are continuing to refine ways to reach the elusive millennial market, those born between 1981 and 2000 that spends most of their lives online. This is a great infographic from AdWeek.com that shares all the important aspects of millennial behavior when it comes to spending. [caption...

Best Ways to Attract Active Adult Buyers

Builder Online recently interviewed Epcon Communities, who started building homes for active adults in 1986. They shared an interesting viewpoint – it’s not what these home have that matters to this demographic, it’s actually what they don’t have. Boomers are attracted to low-maintenance neighborhoods and one-story...

Role Reversal in Urban Dwellers

Recently, the Census released its 2013 population estimates, revealing whether key demographic groups – like millennials (20-34 year olds), boomers (50-69 year olds) – are moving to more suburban or urban areas. Guess what: millennial population growth in large, dense cities actually fell far behind lower-density...