A Product That Even Young Buyers Can Commit To

Say goodbye to the mansion. Buyers aged 19 to 37 want homes designed to suit their specific interests and lifestyles: small floorplans with a feeling of roominess, flexible spaces, built-in storage, and modern amenities such as recharging stations for electronic devices. Clayton Homes built a 1,200...

Millennials Turning to Virtual Finances

A new report from Accenture finds that the young, tech-savvy millennials have grown more inclined to trust internet and retail brands with their money than traditional banks, including Google, Apple and Paypal. Many people between the ages of 18 and 34 prefer doing their banking completely...

A New Trend in Aging in Place

NAHB recently conducted a survey on what current homebuyers consider important. In-home elevators ranked extremely low on the list; however builders are using their own intuition as aging in place becomes more and more popular. Baby boomers now represent the largest age group in the country,...

Millennials Are Changing the Construction Business

The millennial generation is entering the workforce, and this includes the construction industry. This savvy group has a lot to offer, especially when it comes to bringing new technology into play. They now learn the importance of innovation in school, such as the values, principles,...

Women View Word-of-Mouth as Most Effective Advertising

Adweek recently posted an infograph from a Ladies’ Home Journal survey of 1,173 women in January 2014. The study found that female shoppers value peer opinions over any kind of paid ads—and the staggering majority of those surveyed said the experience of someone they knew...

Single-Family 55+ Housing Market is Back On the Rise

According to the NAHBs latest 55+ Housing Market Index and eyeonbuilding.org, builder confidence in the single-family 55+ housing market for the first quarter of 2014 is at its highest. Compared to the first quarter of 2013, the single-family index increased 4 points to a level of...

Sustainable Features Are a Priority to Homebuyers

According to the National Association of Realtors, when homebuyers are shopping for a new home, sustainable features are now a priority. The NAR is responsible for identifying buyer and seller behavior, breaking down trends by generations. Builder Online published metrics identifying which generation comprises the largest...

Teens Are Losing Interest in Facebook – What Are They Turning To?

CNet.com recently reported: Piper Jaffray’s semi-annual report on teen preferences revealed that Facebook continues to lose appeal with teenagers. What’s taking its place? Piper Jaffray's spring 2014 report Taking Stock With Teens, published in April, surveyed around 5,000 teens spanning fashion, video games, Apple products, and social...

Still Reluctant to Buy

BuilderOnline tells us that the housing market has nearly bounced back to a healthy state; yet more Americans than ever are opting to rent. What’s the reason for this rental market explosion that we’re seeing? The two groups we’ve predicted will help continue to heal the...

Are You Missing These Audiences When Marketing Your Waterfront Property?

Sometimes we can get into a rut when marketing real estate communities. Of course there’s something to be said for finding what works and executing it, but waterfront properties can have a specific audience that needs to see your community… are you missing opportunities to...