Boomerang Buyers – Bringing Back the Housing Market?

According to the Detroit News, housing experts are predicting that many foreclosure sufferers may soon be able to be homebuyers again in 2014. This growing group of bounce-back adults is now coined the “boomerang buyer.” Revisions made over the summer to Federal Housing Administration guidelines and...

What Is the Gen X Social Network of Choice?

Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...

Millennials Still Want to Buy, but They May Not Do It Alone

According to PRNewswire and the PulteGroup, Millennials continue to show a strong interest in purchasing a home. For renters ages 18-34 with an income of more than $50,000, 65 percent indicated their intention to buy has significantly increased in the past year. The catch? Most Millennials...

Where Will Social Customers Be in 2014?

There is a social network for everything. Vocus.com recently published data that looks at the bigger social networks to see where they will be in 2014: Facebook, Twitter, Google +, Pinterest and LinkedIn with a nod to Instagram and Tumblr. Here are some highlights: Facebook A Nielsen study...

Boomers Are Booming Again – What About Housing?

Everyone’s talking about the buying habits of Gen Y.  There's another population exploding once again, and they’re reshaping the multifamily landscape. According to a recent article on MultifamilyExecutive.com, the U.S. Administration on Aging estimates there will be more than 75 million people over the age of...

Multi-Gen Homes – Back in the Spotlight

New homes are back and they’re more than 20 percent larger than a resale home as builders across the country added more space to accommodate post-recession lifestyles: three generations living under one roof. This type of arrangement is becoming the new norm: grandmother, mother, and college-aged...

The Perfect Age
A recent Harris Poll surveyed 2,242 adults in July, asking Americans what age they’d like to live at if they could freeze time and live forever in good health. The average answer of ALL responses was… 50.
Boomerang Kids Return to the Nest

Most of us remember when kids couldn't wait to move out of their parents' house. According to CNN, those days may now be over. Coldwell Banker surveyed 2,000 young American adults ages 18 through 34, who all felt it is perfectly acceptable to live with their...

How Social is Your Neighborhood?

It’s no secret that today’s average American neighborhood is much different than the neighborhoods of the past. And what’s changed the most are the neighbors living in the neighborhoods. In a world of people who are more focused on social media than socializing face to...

Getting Mobile Engagement from Your Audience

According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...