What’s Your Boomer Social Strategy?

In today’s media the terms “Millennial” and “Social Media” seem to be mutually exclusive. Millennials do tend to be technology early adopters and the impetus behind social media innovation, but that doesn’t mean the Internet is devoid of users born before 1980. In fact, statistics...

The Rise of the High-End Millennials

Is this a good sign for the housing market? According to the Wall Street Journal, a new generation is skipping the 'starter home' and betting heavily on high-end real estate. There is a growing group of wealthy young buyers who are blazing a new trail in...

Boomers and Seniors Really ARE on the Web

We get this question from our clients constantly: “Why should I use social media marketing for my active adult community? That demographic doesn’t even know what it is!” Yes… they really do. And they’re on the web a lot more than we realize. According to eMarketer, the...

Protecting Your Profile

A common argument against social media is the privacy concern, not even fear of identity theft, but the “bad feeling” people get from so much of their personal information being available to advertisers and the general public. This is a valid concern, and online privacy...

Walk Score and Your Health – It’s More Than Just Convenience

Walking is one of the easiest and cheapest ways to stay healthy.  Believe it or not, a recent study revealed that the average person in a walkable neighborhood weighs 6-10 pounds less than someone in an unwalkable neighborhood. Does this growing topic of research prove that...

The Surprising New HomeBuyer Demographic: Breadwinner Moms

The new statistics are staggering - today, four in ten households with children under 18 include mothers who are either the sole or primary source of income for the family. The 2010 Census offered a first glimpse at the growth of this group and now Pew...

Paid Ads or Branded Pages?

eMarketer estimates that US social network ad spending will grow 31.6% in 2013. Are brands looking deeper than just pumping money into targeted display ads delivered on social media platforms? 73% of respondents surveyed by Forrester Consulting were found to use Facebook branded pages to deliver...

Live Near A Park and Be Happy?

New research finds that the effect of green space on personal well being is more profound than you might think. Urban planners may look at the pros and cons of a new shopping center versus maintaining the local park and consider the bottom line only. Did...

Millennials – Here They Come to Save the Day?

Millennials are America’s largest generation. They are now entering their thirties and their philosophies about how and where to raise a family will have a major impact on the nation’s housing market. Of course their media and political preferences have helped shape how we entertain...

Beware the Hype

The easiest way to start this post would be with some staggering statistics on the constantly changing landscape of social media. That said, I’m not going to go into how often social media changes for two reasons. 1.) I hate stating the obvious. 2.) By the time...